True story: At work one day, sometime around 2005, my boss at the time told me, “You’re our SEO expert.”
I quickly googled (or was it Yahoo! back then?) the latest info about SEO, and I’ve been studying search engine optimization ever since. It was slow at first, mostly because I was being asked to find ways to make a website rank number one. Period. But how?
Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement. Whether it’s a lack of knowledge or time, an unclaimed knowledge panel doesn’t just reduce your audience reach, it also leaves you susceptible to potential misinformation. Our content strategist, Dany Petraska, has put together a guide to claiming your knowledge panel on Google.
Title and meta description tags are part of your website’s initial build (or should be), and often no one ever thinks about them again.
You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.
My article is late. My article is due and so far I have almost two sentences once I type the period for this sentence I'm ... writing ... now. Ta da! Two sentences down!