Articles by Sophie Baye

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Sophie Baye
By Sophie Baye |
IN Grow |

Social Media Analytics – Don’t Let Vanity Metrics Lead You Astray

A well-performing post is not a replacement for a digital marketing strategy and will not breach the surface of effective engagement with your audience. Learning about actionable metrics is the key to unlocking effective social media strategies.

The zealous joy of a post going viral is undoubtedly the most rewarding dopamine burst that our internet-centric world can offer. There’s certainly something to be said about the crossover between the brain’s Pavlovian reward centers and well-performing social media metrics; however, a well-performing post is not a replacement for a digital marketing strategy. Without the decision to be intentional, your high-performing posts will not breach the surface of effective engagement with your audience.

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