There’s color on your screen, color in your professionally printed brochure, color that comes from your desktop color printer. The problem is, the red you see on your screen almost never matches the red you print out of your printer, and the red you print out of your printer almost never matches the job once you get it professionally printed.

Tag, you’re it. You are the one who is charged to work with a graphic designer to produce, well almost anything. And guess what? You know nothing about what information is required. However, you can expect that there will be some things the designer will need to know. Here we discuss what questions you're likely to hear.