When you are a new parent, you’re asked to choose a pediatrician before leaving the hospital with your infant. That’s because once you return home, there are no nurses to hover around and assist you. You’re on your own, and your child is vulnerable — and you want to be prepared in case of any “hiccups.”
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Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.
The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.
Every now and then designers and/or developers run into the problem of designing a website or application that includes non-web fonts because not all fonts are installed on all end-user computers or other devices. Therefore, one often settles for one of the 11 less-appealing core web-fonts, which include Andale Mono, Arial, Arial Black, Comic Sans MS, Courier New, Georgia, Impact, Times New Roman,Trebuchet MS, Verdana, and Webdings. These are the standard fonts used by all devices. It’s been the only way to ensure that all website visitors will see exactly what the designer intended. The only alternative is to render your type as graphics, which is impractical. What follows are some solutions for using the exact font your design requires, or at least a font reasonably close.
At PRI, all of our web, mobile, and app projects start with a fundamental process called wireframing. It’s an important step that sets us on a path to a successful finished piece. But what does it mean, exactly? And why bother?
