Articles in Design

In early 2021 we were approached by our friends and partners at the Columbia Law Review, a nonprofit organization and world-renowned publication of legal scholarship, to assist in creating the digital version of a special volume of the Review — an in memoriam tribute to the late Justice Ruth Bader Ginsburg.

The ability to predict web and mobile design trends is key to the success of many projects. At PRI, we’re thankful to have a team of top-tier design experts who help us stay ahead of the curve — and we’re happy to share some of their expertise with you. Here are our predictions for the top five design trends we expect to see emerge in the next year.

Why is user accessibility important?

Maybe you’ve heard of the recent lawsuit against Domino’s Pizza, which didn’t make its site accessible through a screen reader — and to be fair, Domino’s isn’t the only one. Traditionally, accessibility has been more of an afterthought or a “nice-to-have” element in many organizations’ design plans. Hopefully moving forward, we’ll see a greater trend in planning and incorporating Web Content Accessibility Guidelines as a basic part of the design process.

“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.