Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.
Elena Nazzaro
Recent Posts
The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.
There are loads of articles praising productivity. They explain how to pack more into your workday, multi-multi-task, and squeeze every minute of every day until every last drop of work can be extracted.
A few summers ago, I decided to do something I’d always wanted to do: learn to play guitar. Luckily for me, my husband (a professional music teacher) was on hand when I had questions.
