“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

There are loads of articles praising productivity. They explain how to pack more into your workday, multi-multi-task, and squeeze every minute of every day until every last drop of work can be extracted.