Articles in Design

Ali Datko
By Ali Datko |
IN Design, IN Build |

A Tribute to RBG: Creating a Digital Storytelling Experience Honoring Justice Ruth Bader Ginsburg

In early 2021 we were approached by our friends and partners at the Columbia Law Review, a nonprofit organization and world-renowned publication of legal scholarship, to assist in creating the digital version of a special volume of the Review — an in memoriam tribute to the late Justice Ruth Bader Ginsburg.

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PRI Team
By PRI Team |
IN Design |

What’s Next for Design?

The ability to predict web and mobile design trends is key to the success of many projects. At PRI, we’re thankful to have a team of top-tier design experts who help us stay ahead of the curve — and we’re happy to share some of their expertise with you. Here are our predictions for the top five design trends we expect to see emerge in the next year.

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Elena Nazzaro
By Elena Nazzaro |
IN Design, IN Build |

Working with User-Accessible Colors

Why is user accessibility important?

Maybe you’ve heard of the recent lawsuit against Domino’s Pizza, which didn’t make its site accessible through a screen reader — and to be fair, Domino’s isn’t the only one. Traditionally, accessibility has been more of an afterthought or a “nice-to-have” element in many organizations’ design plans. Hopefully moving forward, we’ll see a greater trend in planning and incorporating Web Content Accessibility Guidelines as a basic part of the design process.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

Various computer monitors and tablets“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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