Articles in Design

PRI Team
By PRI Team |
IN Design |

What’s Next for Design?

The ability to predict web and mobile design trends is key to the success of many projects. At PRI, we’re thankful to have a team of top-tier design experts who help us stay ahead of the curve — and we’re happy to share some of their expertise with you. Here are our predictions for the top five design trends we expect to see emerge in the next year.

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Elena Nazzaro
By Elena Nazzaro |
IN Design, IN Build |

Working with User-Accessible Colors

Why is user accessibility important?

Maybe you’ve heard of the recent lawsuit against Domino’s Pizza, which didn’t make its site accessible through a screen reader — and to be fair, Domino’s isn’t the only one. Traditionally, accessibility has been more of an afterthought or a “nice-to-have” element in many organizations’ design plans. Hopefully moving forward, we’ll see a greater trend in planning and incorporating Web Content Accessibility Guidelines as a basic part of the design process.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

Various computer monitors and tablets“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

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