By Nina Talley | Grow |

The Art of the Elevator Pitch

You step into an empty elevator, and — just as the doors are about to close — in slips the CEO of a company you’ve been trying to snag a meeting with for the past quarter. What do you do?

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

1600x600-style-guide-669x272Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

1600x600-em-dashes-800x300The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

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Kevin Williams
By Kevin Williams |
IN Design |

Website Fonts That Go Beyond the Basics

1600x600-fontsEvery now and then designers and/or developers run into the problem of designing a website or application that includes non-web fonts because not all fonts are installed on all end-user computers or other devices. Therefore, one often settles for one of the 11 less-appealing core web-fonts, which include Andale Mono, Arial, Arial Black, Comic Sans MS, Courier New, Georgia, Impact, Times New Roman,Trebuchet MS, Verdana, and Webdings. These are the standard fonts used by all devices. It’s been the only way to ensure that all website visitors will see exactly what the designer intended. The only alternative is to render your type as graphics, which is impractical. What follows are some solutions for using the exact font your design requires, or at least a font reasonably close.

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Allyson Murphy
By Allyson Murphy |
IN Design |

Wireframing: The Crucial First Step in Your New Website

669X250-wireframingAt PRI, all of our web, mobile, and app projects start with a fundamental process called wireframing. It’s an important step that sets us on a path to a successful finished piece. But what does it mean, exactly? And why bother?

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