Articles in Best Practices
Have you ever heard of the spoons theory? Originating in the chronic illness community, it’s a way of framing a person’s daily energy and output measured in spoons. For instance, a person may wake up with 10 spoons in their drawer. Getting ready for work and their daily routines takes one spoon, their commute requires another, they have a grueling workday with back-to-back meetings and by the time they’re off of work six more spoons are gone, then grocery shopping takes another, and meal prep takes the final spoon, depleting their day’s 10 spoons. And no matter who you are, everyone needs spoons for things like helping kids with homework, getting to the gym, making dinner, or researching that upcoming vacation.
The zealous joy of a post going viral is undoubtedly the most rewarding dopamine burst that our internet-centric world can offer. There’s certainly something to be said about the crossover between the brain’s Pavlovian reward centers and well-performing social media metrics; however, a well-performing post is not a replacement for a digital marketing strategy. Without the decision to be intentional, your high-performing posts will not breach the surface of effective engagement with your audience.
When designing your website, who do you picture as your user? Could someone who requires a screen reader or another accessibility device easily navigate your site? What about someone with poor internet connectivity, or whose only device is an older model handheld tablet?
A design system is a valuable tool that produces predictable, on-brand results. Design systems can also help with the frustration that sometimes arises among clients and members of the design and engineering teams during the process of web page design.