Articles in Content
![Sophie Baye](https://blog.pridigital.com/hubfs/Sophie.jpg)
Social Media Analytics – Don’t Let Vanity Metrics Lead You Astray
![A well-performing post is not a replacement for a digital marketing strategy and will not breach the surface of effective engagement with your audience. Learning about actionable metrics is the key to unlocking effective social media strategies.](https://blog.pridigital.com/hubfs/1600x600-Social-Media-Analytics-v03-rev01.png)
The zealous joy of a post going viral is undoubtedly the most rewarding dopamine burst that our internet-centric world can offer. There’s certainly something to be said about the crossover between the brain’s Pavlovian reward centers and well-performing social media metrics; however, a well-performing post is not a replacement for a digital marketing strategy. Without the decision to be intentional, your high-performing posts will not breach the surface of effective engagement with your audience.
![Sarah Hartsell](https://blog.pridigital.com/hubfs/SarahH.jpg)
Why Accessibility Matters: Principles of WCAG Compliance
![Understanding Web Content Accessibility Guidelines and principles can be a great start to creating an accessible website.](https://blog.pridigital.com/hubfs/WebsiteAccessibility-668x250.png)
When designing your website, who do you picture as your user? Could someone who requires a screen reader or another accessibility device easily navigate your site? What about someone with poor internet connectivity, or whose only device is an older model handheld tablet?