Articles in Content

The zealous joy of a post going viral is undoubtedly the most rewarding dopamine burst that our internet-centric world can offer. There’s certainly something to be said about the crossover between the brain’s Pavlovian reward centers and well-performing social media metrics; however, a well-performing post is not a replacement for a digital marketing strategy. Without the decision to be intentional, your high-performing posts will not breach the surface of effective engagement with your audience.

When designing your website, who do you picture as your user? Could someone who requires a screen reader or another accessibility device easily navigate your site? What about someone with poor internet connectivity, or whose only device is an older model handheld tablet?