Why is user accessibility important?

Maybe you’ve heard of the recent lawsuit against Domino’s Pizza, which didn’t make its site accessible through a screen reader — and to be fair, Domino’s isn’t the only one. Traditionally, accessibility has been more of an afterthought or a “nice-to-have” element in many organizations’ design plans. Hopefully moving forward, we’ll see a greater trend in planning and incorporating Web Content Accessibility Guidelines as a basic part of the design process.

It is exciting to see the first users start visiting your brand-spankin’-new website or digital product. (No, we’re not talking about beta users or test accounts filled with “lorem ipsum” copy.) We are talking about actual users. These are users who visit your website looking for value, be it in the form of products, information, or entertainment.

Mobile and responsive websites excel at reaching users across different devices, and Google pushes them heavily by penalizing non-responsive sites in terms of search engine rankings.

We have super exciting news! It’s our new, updated — redesigned — website. It all started with a single statement: