By Nina Talley | Grow |

The Art of the Elevator Pitch

You step into an empty elevator, and — just as the doors are about to close — in slips the CEO of a company you’ve been trying to snag a meeting with for the past quarter. What do you do?

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Frank J. Mendelson
By Frank J. Mendelson |
IN Strategy |

Tips for Editing for Yourself and Others

1600x600-editing-800x300There are three major categories to consider when a colleague asks you to review their work: content, organization, and presentation. Although there are many, many subcategories, the following is a roadmap on how you might begin.

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Frank J. Mendelson
By Frank J. Mendelson |
IN Strategy |

Why Work with an Editor?

1600x600-editor-669x272Man has closed himself up, till he sees all things thro’ narrow chinks of his cavern.

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Chintan Parikh
By Chintan Parikh |
IN Strategy |

The Pros and Cons of Open Source: A Dot-Net Example

1600x600-open-source-800x300Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program. Typically, an open-source software program provides a basic shell that programmers worldwide are voluntarily (and continually) coding into a better and better product. From this shell, we can customize the program for each client. One of the best things about an open-source option is its community of support.

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