Articles in Strategy

Elena Nazzaro
By Elena Nazzaro |
IN Design, IN Best Practices, IN Build, IN Grow, IN Strategy, IN Design Systems |

Creating Design Systems That Will Grow With You

Developing a design system can help you and your team to produce consistent, on-brand results and future-proof your work.

A design system is a valuable tool that produces predictable, on-brand results. Design systems can also help with the frustration that sometimes arises among clients and members of the design and engineering teams during the process of web page design.

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Ali Datko
By Ali Datko |
IN Design, IN Build, IN Strategy, IN Success, IN Shopify |

Migrating MUTTS Comics from WordPress to Shopify

We migrated the MUTTS ecommerce store to Shopify, resulting in an improved customer experience and simplified content management workflows. is the official online home for Patrick McDonnell’s acclaimed MUTTS comic strip, which began in 1994 and today reaches millions of readers worldwide.

In 2003 PRI joined forces with MUTTS to introduce its beloved cast of characters to an online audience, and in the nearly two decades since, this animal-focused brand has cultivated a digital audience of nearly half a million followers and expanded to include a robust ecommerce site which gives back to organizations that help animals and the environment.

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Amanda Leighty
By Amanda Leighty |
IN Grow, IN Strategy |

How to Write an RFP: The Tips and Template You Need to Create a Great Request for Proposal

Writing a Request for Proposal? Explore this list of helpful tips and best practices, and download our free RFP template to get started.

If you’re looking for a digital agency to help your business or nonprofit organization with an upcoming project — or if you’re seeking a partner for ongoing services like web development, graphic design, or marketing — you will likely need to create an RFP.

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Nina Talley
By Nina Talley |
IN Strategy |

Creating Purposeful Categories and Tags For Your Website

The basic concept of a taxonomy is borrowed from the sciences: naming, describing, and classifying items. When it comes to the digital space, taxonomy means the organization of the content on your site.

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