Articles in Grow

Dany Petraska
By Dany Petraska |
IN Grow |

SEO Like a Pro: 15 Tasks You Don’t Want to Skip

SEO is a long-term process, so be sure to make every page count. They’re the building blocks at the heart of your online presence.

True story: At work one day, sometime around 2005, my boss at the time told me, “You’re our SEO expert.”

I quickly googled (or was it Yahoo! back then?) the latest info about SEO, and I’ve been studying search engine optimization ever since. It was slow at first, mostly because I was being asked to find ways to make a website rank number one. Period. But how?

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Nina Talley
By Nina Talley |
IN Grow |

How to Start a Successful Podcast: An Expert Guide for Beginners

Is podcasting right for you? Explore the research, equipment, and skill sets needed to launch a successful podcast and reach new audiences.

Podcasts are so common these days they’ve become a cliché. But things typically become clichés after they have developed into powerful truths, and podcasts have proven no exception to that rule. They can be an excellent way to connect with new audiences, increase brand engagement, or position your organization as an industry thought leader.

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Amanda Leighty
By Amanda Leighty |
IN Grow |

Speak and Be Heard: How to Make Your Social Media Posts More Accessible

Social media offers us a way to connect with others, but there are some common mistakes that can make it difficult for some audiences to do just that. Ensure your posts are accessible and create more connections with these practices.

Social media is available to nearly anyone with an enabled device, and each user represents an opportunity to connect. So, if your goal as an organization is to have a greater impact or increase your following, it’s important to make sure you’re reaching each person as effectively as possible.

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Amanda Leighty
By Amanda Leighty |
IN Grow, IN Strategy |

How to Write an RFP: The Tips and Template You Need to Create a Great Request for Proposal

Writing a Request for Proposal? Explore this list of helpful tips and best practices, and download our free RFP template to get started.


If you’re looking for a digital agency to help your business or nonprofit organization with an upcoming project — or if you’re seeking a partner for ongoing services like web development, graphic design, or marketing — you will likely need to create an RFP.

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Dany Petraska
By Dany Petraska |
IN Grow |

Why You Need to Claim Your Google Knowledge Panel (Now)

 

Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement. Whether it’s a lack of knowledge or time, an unclaimed knowledge panel doesn’t just reduce your audience reach, it also leaves you susceptible to potential misinformation. Our content strategist, Dany Petraska, has put together a guide to claiming your knowledge panel on Google.

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