Articles in Grow

True story: At work one day, sometime around 2005, my boss at the time told me, “You’re our SEO expert.”

I quickly googled (or was it Yahoo! back then?) the latest info about SEO, and I’ve been studying search engine optimization ever since. It was slow at first, mostly because I was being asked to find ways to make a website rank number one. Period. But how?

Podcasts are so common these days they’ve become a cliché. But things typically become clichés after they have developed into powerful truths, and podcasts have proven no exception to that rule. They can be an excellent way to connect with new audiences, increase brand engagement, or position your organization as an industry thought leader.

Social media is available to nearly anyone with an enabled device, and each user represents an opportunity to connect. So, if your goal as an organization is to have a greater impact or increase your following, it’s important to make sure you’re reaching each person as effectively as possible.

If you’re looking for a digital agency to help your business or nonprofit organization with an upcoming project — or if you’re seeking a partner for ongoing services like web development, graphic design, or marketing — you will likely need to create an RFP.

Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement. Whether it’s a lack of knowledge or time, an unclaimed knowledge panel doesn’t just reduce your audience reach, it also leaves you susceptible to potential misinformation. Our content strategist, Dany Petraska, has put together a guide to claiming your knowledge panel on Google.