By Nina Talley | Grow |

The Art of the Elevator Pitch

You step into an empty elevator, and — just as the doors are about to close — in slips the CEO of a company you’ve been trying to snag a meeting with for the past quarter. What do you do?

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

1600x600-good-design-800x300“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

1600x600-style-guide-669x272Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

1600x600-em-dashes-800x300The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

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Frank J. Mendelson
By Frank J. Mendelson |
IN Grow |

The Four Attributes of a Good Communicator

1600x600-communication-800x300

“Most people do not listen with the intent to understand; they listen with the intent to reply.”


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Elena Nazzaro
By Elena Nazzaro |
IN Grow |

How to Take a Break and Increase Your Productivity

1600x600-productivity-800x300There are loads of articles praising productivity. They explain how to pack more into your workday, multi-multi-task, and squeeze every minute of every day until every last drop of work can be extracted.

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