Have you ever heard of the spoons theory? Originating in the chronic illness community, it’s a way of framing a person’s daily energy and output measured in spoons. For instance, a person may wake up with 10 spoons in their drawer. Getting ready for work and their daily routines takes one spoon, their commute requires another, they have a grueling workday with back-to-back meetings and by the time they’re off of work six more spoons are gone, then grocery shopping takes another, and meal prep takes the final spoon, depleting their day’s 10 spoons. And no matter who you are, everyone needs spoons for things like helping kids with homework, getting to the gym, making dinner, or researching that upcoming vacation.
The zealous joy of a post going viral is undoubtedly the most rewarding dopamine burst that our internet-centric world can offer. There’s certainly something to be said about the crossover between the brain’s Pavlovian reward centers and well-performing social media metrics; however, a well-performing post is not a replacement for a digital marketing strategy. Without the decision to be intentional, your high-performing posts will not breach the surface of effective engagement with your audience.
This is Part 2 in our Accessibility Series. Read Part 1.
Accessibility is a critical part of website design. Prioritizing accessibility ensures that all visitors to your site have a productive and pleasant experience, regardless of their physical abilities or means of accessing the site.
We are so excited to begin another year of creating exceptional digital experiences for mission-driven organizations! 2022 was a fantastic time of growth for PRI. We more than doubled our team, with nine new team members bringing their unique experiences and expertise to the table. We worked together to build award-winning projects, improve accessibility, create innovative marketing strategies, and more.