Chintan Parikh
By Chintan Parikh |
IN Build |

Warning! Blatant Self Promotion

We have super exciting news! It’s our new, updated — redesigned — website. It all started with a single statement:

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Dany Petraska
By Dany Petraska |
IN Strategy |

6 Reasons to Start Caring About Your Title and Meta Descriptions

Title and meta description tags are part of your website’s initial build (or should be), and often no one ever thinks about them again.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

Various computer monitors and tablets“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

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