Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement....read the article
Mobile and responsive websites excel at reaching users across different devices, and Google pushes them heavily by penalizing non-responsive sites in terms of search engine rankings.
We have super exciting news! It’s our new, updated — redesigned — website. It all started with a single statement:
Title and meta description tags are part of your website’s initial build (or should be), and often no one ever thinks about them again.
“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)
Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.