Frank J. Mendelson
By Frank J. Mendelson |
IN Strategy |

Why Work with an Editor?

Man has closed himself up, till he sees all things thro’ narrow chinks of his cavern.

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Elena Nazzaro
By Elena Nazzaro |
IN Grow |

How to Get Better at Pretty Much Everything

A few summers ago, I decided to do something I’d always wanted to do: learn to play guitar. Luckily for me, my husband (a professional music teacher) was on hand when I had questions.

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Dany Petraska
By Dany Petraska |
IN Grow |

Spam Filters: Making Friends Out of Enemies

1600x600-making-friends-800x300You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Make Web-Based Designs Work in Print

You love your new website. Really, really love it. You love it so much you want to base a targeted mailing piece on the graphic design. Or you want to create a leave-behind when making a sales call, and you need a sales sheet or brochure that reinforces your branding. With each, you want to create a specific message in print, and draw people back to your site.

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Chintan Parikh
By Chintan Parikh |
IN Strategy |

The Pros and Cons of Open Source: A Dot-Net Example

Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program. Typically, an open-source software program provides a basic shell that programmers worldwide are voluntarily (and continually) coding into a better and better product. From this shell, we can customize the program for each client. One of the best things about an open-source option is its community of support.

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