Frank J. Mendelson
By Frank J. Mendelson |
IN Strategy |

Tips for Editing for Yourself and Others

There are three major categories to consider when a colleague asks you to review their work: content, organization, and presentation. Although there are many, many subcategories, the following is a roadmap on how you might begin.

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Frank J. Mendelson
By Frank J. Mendelson |
IN Strategy |

Why Work with an Editor?

Man has closed himself up, till he sees all things thro’ narrow chinks of his cavern.

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Elena Nazzaro
By Elena Nazzaro |
IN Grow |

How to Get Better at Pretty Much Everything

A few summers ago, I decided to do something I’d always wanted to do: learn to play guitar. Luckily for me, my husband (a professional music teacher) was on hand when I had questions.

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Dany Petraska
By Dany Petraska |
IN Grow |

Spam Filters: Making Friends Out of Enemies

1600x600-making-friends-800x300You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Make Web-Based Designs Work in Print

You love your new website. Really, really love it. You love it so much you want to base a targeted mailing piece on the graphic design. Or you want to create a leave-behind when making a sales call, and you need a sales sheet or brochure that reinforces your branding. With each, you want to create a specific message in print, and draw people back to your site.

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