Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement....read the article
There are three major categories to consider when a colleague asks you to review their work: content, organization, and presentation. Although there are many, many subcategories, the following is a roadmap on how you might begin.
A few summers ago, I decided to do something I’d always wanted to do: learn to play guitar. Luckily for me, my husband (a professional music teacher) was on hand when I had questions.
You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.
You love your new website. Really, really love it. You love it so much you want to base a targeted mailing piece on the graphic design. Or you want to create a leave-behind when making a sales call, and you need a sales sheet or brochure that reinforces your branding. With each, you want to create a specific message in print, and draw people back to your site.