Having an unclaimed Google knowledge panel is so 2015. Yet many small businesses overlook this fundamental step in brand engagement....read the article
Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program. Typically, an open-source software program provides a basic shell that programmers worldwide are voluntarily (and continually) coding into a better and better product. From this shell, we can customize the program for each client. One of the best things about an open-source option is its community of support.
Anyone who calls themselves a designer (or strives to be one) should know the basics of typography. Even if you’re not a designer, you may be asked to proof a letter, review a brochure, or make a design decision. Take your work to the next level by using “smart” quotes—that is, quotation marks and apostrophes that are curly and point in the correct direction.
Despite the great attention to social media, the answer to the question of whether email is still relevant to your marketing arsenal is YES.
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