Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

Various computer monitors and tablets“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

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Frank J. Mendelson
By Frank J. Mendelson |
IN Grow |

The Four Attributes of a Good Communicator

“Most people do not listen with the intent to understand; they listen with the intent to reply.”

—Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change


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Elena Nazzaro
By Elena Nazzaro |
IN Grow |

How to Take a Break and Increase Your Productivity

There are loads of articles praising productivity. They explain how to pack more into your workday, multi-multi-task, and squeeze every minute of every day until every last drop of work can be extracted.

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