By Nina Talley | Our Team |

Employee Spotlight: Dany Petraska, Content Strategist

It’s time to meet our team! Our employee spotlight series highlights the individuals whose expertise serve as the foundation for PRI’s services.

read the article
Dany Petraska
By Dany Petraska |
IN Strategy |

6 Reasons to Start Caring About Your Title and Meta Descriptions

1600x600-6-reasons-800x300Title and meta description tags are part of your website’s initial build (or should be), and often no one ever thinks about them again.

read the article

Elena Nazzaro
By Elena Nazzaro |
IN Design |

Good Design = Good Design

Various computer monitors and tablets“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

read the article

Elena Nazzaro
By Elena Nazzaro |
IN Design |

Why Your Brand Requires a Style Guide

Top-down view of desktop with open laptop and open, unfolded paper mapBranding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

read the article

Elena Nazzaro
By Elena Nazzaro |
IN Design |

How to Add and Use Em Dashes In Your Online Copy

1600x600-em-dashes-800x300The em dash vs the hyphen and what to do when WordPress automatically changes it, whether you like it or not.

read the article

Frank J. Mendelson
By Frank J. Mendelson |
IN Grow |

The Four Attributes of a Good Communicator

1600x600-communication-800x300

“Most people do not listen with the intent to understand; they listen with the intent to reply.”


read the article